Privacy Policy

This Privacy Policy was last updated on the 1st December 2022 (Version 1.3)

This Policy explains what personal information Fixture Calendar Ltd ("Fixture") collects and how we use it.

Fixture, collects and stores securely certain personal details, including but not limited to such as your first name, last name and email address only when you use our website to send us an enquiry form, suggestion form or register an account with us. We will use that information for a number of purposes including: 

  • to help us to administer accounts, services and products which we offer
  • to help detect fraud or loss. 
  • to improve our services or products. 
  • to provide you with information about our services or products. 

To stop receiving our marketing emails you can change your preferences, follow the unsubscribe instructions in any of the emails we send you or contact us and we will do it for you. Should you wish to close your account, you can do so anytime within your profile. 

Your email address may be shared with relevant partners whose services we believe would be of interest to you. When first signing up for an account with Fixture by agreeing to ‘Keep me updated’ you agree to receiving Newsletters and Bespoke Communication. You are able to change these permissions within your notification settings.

Additionally, Fixture collects IP addresses to identify the local timezone ensuring the dates and times of the fixtures on our website are correct as well as certain location-based functionality.

We also monitor customer traffic patterns and site use which enables us to improve the service we provide. Therefore, our website uses Google Analytics and Google Tag Manager.

Google Analytics is a web analysis service of Google, Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, (“Google Analytics” or “Google”). Google Analytics employs cookies that are stored to your computer in order to facilitate an analysis of your use of the site. The information generated by these cookies, such as time, place and frequency of your visits to our site, including your IP address, is transmitted to Google’s location in the US and stored there. Google abbreviates and thereby anonymizes your IP address before transferring it from EU/EEA member states. Google uses this information to analyze your use of our site, to compile reports for us on internet activity and to provide other services relating to our website.

Google Tag Manager (GTM”) is a tag management system to manage JavaScript and HTML tags used for tracking and analytics on websites. Tags are small code elements that, among other things, are used to measure traffic and visitor behavior. GTM makes it easier for us to integrate and manage our tags. We use GTM on our website to include Facebook Conversion Pixels and Hotjar tracking tools.

All data is held by Fixture Calendar Ltd, which uses some shared resources with Fixture Travel Ltd. We do not share your personal information with Fixture Travel Ltd. or others except as indicated within this policy or when we inform you and give you an opportunity to opt out of having your personal information shared. 

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable if you would like a copy of the information held on you - please email us. We will respond to you within 30 days.

Fixture will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. We will use your personal data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also potentially retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our service, or we are legally obligated to retain this data for longer time periods.

You have the right to delete or request that we assist in deleting the personal data that we have collected about you. You may update, amend, or delete your information at any time by signing in to your account, if you have one, and visiting the account settings section that allows you to manage your personal information. You may also contact us to request access to, correct, or delete any personal information that you have provided to us. Please note, however, that we may need to retain certain information when we have a legal obligation or lawful basis to do so.

From time to time we may change our privacy practices. We will notify you of any changes to this Policy as required by law. We will also post an updated copy on our website. It will have a different date and version number from the one set out above. Please check our site periodically for updates.


Fixture Calendar Ltd
Updated, 1st December 2022 (Version 1.3)